Campaign: SOAR
SOAR unites resource management professionals across all disciplines, offering technical education, networking, and peer learning. Drawing from SWANA’s top conferences, it provides specialized content and symposiums. Unlike WASTECON, the branding for SOAR does not change every year and has been in place since 2021. Below are various forms of material that I have created using the SOAR branding.
My Role: Media Designer
Leverage existing graphic elements to create impactful marketing materials that honor the brand’s identity while modernizing and refreshing its look.
Work within the constraints of provided assets, finding creative ways to adapt them for different formats, sizes, and marketing objectives while maintaining design integrity.
Address design challenges to ensure that final materials are visually compelling and aligned with the overall branding strategy.
Develop marketing materials including social media graphics, magazine ads, digital ads, and email banners to promote the conference.
Oversee the design of on-site elements such as registration desks, badges, event swag, and signage to enhance attendee experience.
Collaborate closely with the marketing team to align visual elements with conference goals.
Social Media Graphics
Presentations
Keynote Session Walk-In Loop
Schedule Slides
Zoom Backgrounds
On-site Signage
